Level Two Evaluate Clarity Grammar Organization and Completeness

Nancee, a self-employed makeup artist, writes sales letters, proposals, business correspondence, E-mails, and Web copy. "I hate to write!" she explains. "But in business, I have to. So I do. What I've learned over the years, though, is that people hire me for my expertise and upbeat personality, not my writing ability, or as I like to joke, my writing inability! Still, I know how important it is that I convey a highly professional image. Proofing matters a lot."

In evaluating Nancee's circumstances, it's clear that the second level of proofing is appropriate. Her projects have the following characteristics:

• external, but not part of the public record

• short to medium in length

• simple to somewhat complex

• medium risk, with relatively minor consequences associated with errors or inaccuracies

Business Correspondence

Business Correspondence

24 chapters on preparing to write the letter and finding the proper viewpoint how to open the letter, present the proposition convincingly, make an effective close how to acquire a forceful style and inject originality how to adapt selling appeal to different prospects and get orders by letter proved principles and practical schemes illustrated by extracts from 217 actual letter.

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