Specifics Increase Believability

Copyright 2003 by Jane Cleland. Click Here for Terms of Use.

Even messages that are more informational and matter-of-fact than persuasive need to be believable. Your sincerity and passion need to come through in order to motivate your readers to act. One of the ways you can achieve a professional tone is by adding specific details. Numbers, facts, statistics, examples, and illustrations all contribute to the credibility of your communications. Weave them into your text to increase believ-ability and the impact of your communications.

0 0

Post a comment