Ben Franklin once wrote, "Never use a longer word when a shorter word will do." Brevity is a virtue in business writing. Impatient executives, time-strapped managers, and overloaded workers want you to get to
the point. But effective business writing requires more than brevity; it requires clear messages delivered in an unambiguous style.
The first tactic, conciseness, demands that you write succinctly. The need to address this issue occurs when a communication contains more words than it needs to convey your meaning. Note that length is not the issue. Rather, the issue is whether the communication has more words than are needed to transmit your message. Certainly overly long sentences are cumbersome and hard to read. Your goal, in business writing, is to aid your readers in getting your points accurately and quickly. Anything that hinders that goal is a flaw in writing.
Consider the two ways writers make their communications too wordy:
1. Sentences are too long.
2. There is too much information included in one sentence.
By examining these two causes of wordiness, you'll learn to quickly recognize and fix it in your own writing.
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24 chapters on preparing to write the letter and finding the proper viewpoint how to open the letter, present the proposition convincingly, make an effective close how to acquire a forceful style and inject originality how to adapt selling appeal to different prospects and get orders by letter proved principles and practical schemes illustrated by extracts from 217 actual letter.