Write Polished First Drafts 51 Write with Your Readers in Mind 51
Exercise 7: Calculate the Empathy Index 57 Exercise 8: Rewrite to Improve the Empathy Index 59
Your Salutation and Lead Set the Tone 62 Hook Your Readers' Interest with a Compelling Lead 66 Exercise 9: Add Urgency Through Time-Sensitive Vocabulary 68 Add a Snappy Close 70
Exercise 10: Write a First Draft 74
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