Wildcards and truncation

This involves substituting symbols for certain letters of a word so that the search engine will retrieve items with any letter in that spot in the word. The syntax may allow a symbol in the middle of a word (wildcard) or only at the end of the word (truncation). This feature makes it easier to search for related word groups, like woman and women by using a wildcard such as wom*n" Truncation can be useful to search for a group of words like invest, investor, investors, investing, investment, investments by submitting invest" rather than typing in all those terms separated by OR's. The only problem is that invest* will also retrieve investigate, investigated, investigator, investigation, investigating. The trick, then is to combine terms with an AND such as invest* AND stock* or bond* or financ* or money to try and narrow your retrieved set to the kind of documents you're looking for.

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Corner The Local Search Engine Market

Corner The Local Search Engine Market

Four Steps to Ensure your Business will Capitalize from Local Google Search Exposure. We live in an age where everyday more and more people are connecting online. The internet is more of a household necessity than passing fad.

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