Wildcards and truncation

This involves substituting symbols for certain letters of a word so that the search engine will retrieve items with any letter in that spot in the word. The syntax may allow a symbol in the middle of a word (wildcard) or only at the end of the word (truncation). This feature makes it easier to search for related word groups, like woman and women by using a wildcard such as wom*n" Truncation can be useful to search for a group of words like invest, investor, investors, investing, investment, investments by submitting invest" rather than typing in all those terms separated by OR's. The only problem is that invest* will also retrieve investigate, investigated, investigator, investigation, investigating. The trick, then is to combine terms with an AND such as invest* AND stock* or bond* or financ* or money to try and narrow your retrieved set to the kind of documents you're looking for.

SEO Guide for Top Rankings

SEO Guide for Top Rankings

Search engines are special sites on the web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work. Learn more about this topic within this guide.

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