Cite trade names correctly

Sometimes there are reasons why it is critical to include a trade name in the text of a paper. When this is the case, use the common name first, then the proprietary name.

Like variety names (Yellow Radiance rose), and some market terms (Choice, Prime), trade names should always be capitalized. (With two-word names such as "Sorvall centrifuge" only the first or "significant" word is capitalized.) At least the first time the product is mentioned by full trade name, one should include a suffix superscript of the symbol ® for a mark that has been officially registered with the U.S. Patent and Trademark Office or TM for marks that have not been registered but which the manufacturer wishes to identify as its own. (However, many journals omit the symbol.) The symbol need not be repeated in subsequent uses of the trade name. For example, write "the carrier ampholyte, Ampholine® " first, then just "Ampholine" or "ampholyte."

Include the manufacturer's name and address. Often this information is treated as a footnote. (Sometimes the trade name is included in a footnote and omitted entirely from the text.)

Diets were supplemented with a multi-vitamin tablet (Preventron ).' Although other tablets were tried, Preventron tablets were most easily assimilated.

'Natural Sales Co., Pittsburgh, PA.

Copyright

Copyright is the right of exclusive ownership by an author of the benefits resulting from the creation of his or her work. It covers the matter and form of a literary or artistic work, i.e., how it is expressed. It does not cover the ideas or data themselves, but just the way in which they have been presented.

Copyright gives authors (or others to whom they transfer copyright ownership) control over how the work is reproduced and disseminated. Once copyrighted, a work cannot be indiscriminately reproduced unless the copyright owner gives permission, usually in exchange for royalties or other compensation.

The issue of copyright affects both your use of others' work and your own published writing. With the advent of the Internet, many copyrighted works formerly available solely in print are now distributed around the world in cyberspace. Copyright law applies to cyberspace works just as it does to their print counterparts. Publications that explain U.S. copyright law in detail are available from the Copyright Office, Library of Congress, Washington, DC 20559 or online < www copyright.gov>.

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