Even after all these considerations have been examined, a lot of choice remains. There are tens of thousands of refereed scientific journals in current publication. Within a single specialized area, they differ in such vital aspects as topic coverage, format, promptness of publication, acceptance rate, page charges, and presumed prestige. Their readership varies as well. For the greatest efficiency and the best chance of acceptance and prompt publication, search early and well for the best match of topic, journal, and audience you can possibly achieve. Some surveys suggest that 80-90% of papers that are rejected from the author's first journal choice will eventually find a home somewhere if the author perseveres. Nonetheless, one can only imagine how many hours are consumed during this rewriting/re-submission process.
Refer to those abstracting services or indexes that you used to begin a literature search, and use them to help identify potential avenues for publication. Did your literature search indicate that one or more journals were the principal sources of reports related to your research? At this point it is time to seek information about the most promising possibilities you have uncovered (Table 1.3). Examine current issues of periodicals in which others in your field have published. Note that some journals with scientific society sponsorship may require that an author or coauthor be a society member.
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