What message do I want to convey

By this point, you should be able to answer this question in some detail. In essence, it can be rephrased as: "What is my research question, and what is (or probably will be) my answer?"

This is not the same as asking the "purpose" of the research. That phrasing can lead to some tremendously circular and meaningless statements: "The purpose of my research was to obtain data so I could publish them in order to get my degree so I could do more research and publish some more . . ."

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