Psychological Environment

Prevailing viewpoints—How do the people in this place think? What kind of attitudes do they have? Are they trendsetters or laggards? What are the conventional wisdoms (the things everyone "knows" to be true, whether they really are or not)?

Normal behavior—What is considered to be normal behavior? How wide a range of behaviors is normal? What is considered to be deviant behavior?

Attitude toward differences—How do people respond to deviations from normal behavior? Are they tolerant or intolerant? Are they welcoming of strangers? What happens to someone who is "different"?

Local legends, local heroes—Whom do the people here admire, and why?

Emotional impact—What kind of emotional response does being in this place evoke in its inhabitants? In visitors? Personality—What key words would sum up the personality of this place?

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