To write a successful persuasive essay the writer

• Creates a convincing thesis.

• Appeals to the reader's interest in the introduction.

• Clarifies and defends a position with precise and relevant evidence.

• Provides support that goes beyond the obvious.

• Uses relevant and convincing details to support ideas.

• Addresses readers' concerns, counterclaims, biases, and expectations.

• Structures the ideas in a sustained and logical fashion.

• Correctly uses the conventions of the English language.

Possible modes of Persuasive Writing:

• Controversial issues

• Evaluations

• Editorials

• Speculations of causes and effects

• Advertisements

• Letters to Editor

• Book Reviews

• Speeches

• Leaflets

• Articles

• Literary Reviews

• Letters of Complaint

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