The purpose of a piece of scientific writing is to present information clearly and concisely so that it can be easily understood. Clarity therefore begins with the title.

In scientific and technical writing, a poetic or stylized title does not help the reader at all. For example, the following title _

The Kopje Drummers of the Karoo does not tell the reader that the paper is about birds, woodpeckers to be exact. However, this title

The mating rituals of Geocolaptes olivaceus, South Africa's Ground Woodpecker tells the reader very clearly what the subject of the paper is.

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