A pathway page is like a table of contents

You would not expect to see paragraphs of text mixed into a table of contents. You want to scan the table of contents to

• get a quick overview of what's offered

• pick the place that you want to go to

That's exactly what a pathway page is for - whether it is the path to information in a manual or to a section of an e-commerce site.

Figure 4-1, the pathway page for the Kids' section of L.L.Bean.com, shows how you can give site visitors lots of options. On a pathway page such as this, be sure to use your site visitors' words and group the items into categories that make sense to your site visitors.

The next level down in an e-commerce site may need short descriptions. See the next section of this chapter.

Tom Brinck and his co-authors use the term "scope notes" for these descriptions that add "scent" to the link. They also have a very useful table of the different ways that people navigate. See Brinck, Gergle, and Wood, 2002.

A well-organized list of f ^yj many items makes a good pathway page on an e-commerce site.

The page has no text ( ^yj to distract customers from moving on.

Figure 4-1 The pathway page helps customers move quickly to what they are looking for - no paragraphs to read and minimal marketing messages. www.llbean.com

A well-organized list of f ^yj many items makes a good pathway page on an e-commerce site.

The page has no text ( ^yj to distract customers from moving on.

Figure 4-1 The pathway page helps customers move quickly to what they are looking for - no paragraphs to read and minimal marketing messages. www.llbean.com

Sometimes, short descriptions help 59

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