Ask questions as headings when people come with questions

In many types of web content, questions work extremely well as headings. That's because site visitors come with questions in mind. When you write their questions as the headings in your web content, you acknowledge the conversation that they want to have with you.

As I said back in Chapter 1, I'm not suggesting that you make your entire site a huge section of frequently asked questions. That would only make it hard for people to find their specific question. I'm suggesting questions and answers (Q&A) as an appropriate writing style for many of your individual web pages, like the page that you just saw as Figure 10-2.

In fact, Q&A is more than a writing style; it's a fundamental viewpoint about making a web site focus on the people who are coming with questions. Of course, sometimes, you have to put a question in people's minds that they may not have thought to ask but will recognize as important when they see it on the web page.

For example, many people wonder whether pandas are really bears. Seeing the question, "Are giant pandas bears?" on the San Diego Zoo's site may draw them into finding out that pandas are, in fact, related to bears. And then they may keep reading the panda page (Figure 10-4).

Questions make very useful headings in all these different types of web content:

0 0

Post a comment