B

Back button, keeping people from needing, 65-66 Background of the screen dark, 154-155

good contrast between text and, 152-155 keeping clear so text is readable, 152 light, 152-154 Big picture, focusing on, 338-339 Blicq, Ron, 105

Blinking text or pictures, why to avoid, 296-299

Blogging, 1, 33,177, 329

Bold headings, 257-258

Bottoms, false, avoiding, 140-141

Brand, establishing, 31

Browsers, Acrobat Reader works differently from, 90

Bullets, 211-212

establishing personality to use for, 214-215 matching to one's site's personality, 212-216 meaning of, 215-216 using with links, 326

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