Be as explicit as you can in the space you have and make more space if you need it

When the web site of the U.S. National Center for Educational Statistics (NCES, part of the U.S. Department of Education) had a link labeled Global ED Locator, usability testing showed that some people thought it led to a directory of department employees. In fact, it leads to databases of educational institutions - colleges, universities, and libraries. Making the label more explicit made all those databases much more available to site visitors.

Figure 12-7 shows the relevant parts of the "before" and "after" versions of the NCES home page.

Some people thought ' rZJ "Global ED Locator" wa directory of employees.

Figure 12-7 shows the relevant parts of the "before" and "after" versions of the NCES home page.

Quick Tables & Figures

Global ED Locator

Quick Tables & Figures

Global ED Locator

NCES Fast Facts

u KJAEQ Nationc NUĀ» Educati

ED Stats at a Glance

Quick Tables & Figures

Search lor Schools, Colleges, and Libraries

Figure 12-7 Write links in plain language with the words site visitors use.

ED Stats at a Glance

Quick Tables & Figures

Search lor Schools, Colleges, and Libraries

NCES Fast Facts

www.nces.ed.gov

5. Use action phrases for action links 315

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