C

Capitals, not writing in all, 150-151 Case studies applying several guidelines to one paragraph,

199-200 breaking down walls of words, 107

Case studies (continued)

Complex instructions, presenting as steps, 222

legal and clear privacy policies, 269-271

Comprehension, reading, 145-146

opening layers on same web page, 121

Consistency

question headings and site visitors, 243-244

of layout and presentation, 33, 133, 134, 312,

revising entire web article, 200-203

313

revising home page of portal, 46-50

in writing, 173, 339

revising poorly designed web page, 156-161

Constraints, web content and, 122

starting with context, 193-194

Content, 1-9

summarizing archived paper documents,

and ads, 296

119-121

and design, 136-137

untangling convoluted sentences, 188-190

building web site up from, 51

using users' questions to plan web pages, 96

division of. See Division of content

what people do on pathway pages, 55

keeping active space in, 137-140

Centering text, not, 143-144

outlining, 239

Chadwick-Dias, Ann, 315

PDF files and, 85-86

Charts, graphs, and maps, 284-287

presenting/writing for users who skim, 2-3

Charts and graphs, writing key message titles for,

process for selecting, 95

286-287

revising, 238

Checklists

using illustrations to support, 292-293

for creating a consistent design, 135

using large enough type for, 148

process for cutting down to essential messages,

Contrast between text and background, 152-155

98

Convoluted sentences, untangling, 188-190

process for selecting web content, 95

Cooper, Alan, 19

Clark, H. H., 194

Copy editing, 339

Clicks, number of, 63-66

Coyne, Kara Pernice, 103, 251

Cluttered appearance, 129

Criss, Brian, 124

Colleagues

Cultural environments, social and, 18

asking them to read and comment, 335-337

Cultural meaning of colors, 155

working with them to get uniform style and tone,

Cutting down to essential messages, 98-102

337

D

Color-blind users, color usage and, 156

Colors

Dark background, light text on, 154-155

of background, 152

Dark text, light background and, 152-154

choosing appropriately, 155-156

Darwin Information Typing Architecture (DITA), 78

in headings, 151, 152, 257-258

Data reporting, 287

of key messages, 248

Decorative graphics, 305

cultural meaning of, 155

Default type, setting, 147

readability of, 152-155

Demographics, 18-19

as related to site's personality, 31, 33

Descriptions, short, 37-40, 59-61, 317-318

for reviewer questions, 342

Descriptive links, longer, 316-317

for unvisited links, 326-327

Design

for visited links, 327-328

active space, 137-140

Columns or rows, formatting of, 231-232

avoiding false bottoms, 140-141

Community, joining web, 8

background and text contrast, 152-155

choosing color, 155-156

consistency, 135

fluid layout, 149-150

headings and spacing, 141-142

integrating, 136-137

page elements, 129-131

patterns and alignment, 129-131

plan consistent, 134-135

revising poorly designed web pages, 156-161

technology and writing, 6

text formatting alignment, 143-144 italics, 151-152 sans serif type, 144-146 size of type, 146-149 underlining, 151-152 use of capitals, 150-151 using space effectively, 137-140 working with templates, 137 Design process, user-centered, 7 Diagrams. See Illustrations Dictionaries, 333-334 Dimensions and ratios, 281-283 DITA. See Darwin Information Typing Architecture

(DITA) Division of content by people, 75-77 by questions people ask, 79-80 by sequence, 73-74 by task, 74-75 by time, 73-74 by type of information, 77-78 Document titles and headings that turn into links,

310-311 Documents breaking up large, 69-80 information on paper, 279 summarizing archived paper, 119-121 when not to use PDF, 87 Download time, 84 Downloading software, 88-89 Draft to final web pages, getting from, 329-348 getting feedback from colleagues, 335-337 putting ego in drawer, 337 reviewing and editing own work, 330-335 reviews and web site visitors, 339-343

think of writing as revising drafts, 330 working with writing specialist or editor, 338-339 Drafts getting feedback from others, 335 sharing partial, 336 web, 332-333 writing and revising, 330 Dumbing down, writing informally is not, 171-172 Dusold, Laurence, 119, 120

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