Cut unnecessary words

Sometimes, sentences are longer than necessary because the writer uses several words where one (or none) will do.

Too many words yv Too many words

Due to the fact that business is good at this point in time,

Because business is good now, . . . (j^j One word for five ^^ One word for five

The San Francisco Zoo could cut many words from Figure 8-19 without losing any meaning. As you can see in Figure 8-20, the heading and the links are all you need to give the essential messages. Today, colored underlined words send the message "click on me."

f^i Site visitors don't need ffi all these words. -

f^i Site visitors don't need ffi all these words. -

www.sfzoo.org/visit/

Figure 8-19

www.sfzoo.org/visit/

colored underlined words as

Figure 8-20 This would be quicker and easier for site visitors.

Today's web users recognize

links.

colored underlined words as

Figure 8-20 This would be quicker and easier for site visitors.

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