Movement is eye-catching. Paying attention to movement in our peripheral vision was a key survival skill when we shared space with lions on the savannah. On the web, however, movement is just plain annoying. It takes our eyes from the task we are trying to do. Don't make page elements blink or wave or roll or jump around gratuitously.
6. Don't annoy people with blinking, rolling, waving, or wandering text or pictures 297
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But some of the key content looks like ads.
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Figure 11-24 Don't let key content look like ads. It will likely be ignored.
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