Dont annoy people with blinking rolling waving or wandering text or pictures

Movement is eye-catching. Paying attention to movement in our peripheral vision was a key survival skill when we shared space with lions on the savannah. On the web, however, movement is just plain annoying. It takes our eyes from the task we are trying to do. Don't make page elements blink or wave or roll or jump around gratuitously.

6. Don't annoy people with blinking, rolling, waving, or wandering text or pictures 297

Hmw I Restate centre I About u» 1 Contact IA to ZI »f mp j Cvmraae I

I M plinnhw I im ■pprothinn j am retired I vn ■ par' ~:

This site has many good < J features: personas, an ea way to enlarge the text, a personal tone: "I'm looking for..

C tamtam»

B BBBB breast

C tamtam»

B BBBB breast sim losi?

FintfyOtf wftjTftWi

Pension Service

The Pension Service web Ue is published ty the Government t prewdes rtqrmabon rw indMAmh about pensions and otber pensioner benefits in the UK. whether vow ire pl*wino for 9* Mure.are sbou n re«« ot h».* akttty retired I also has nformanon about pen wot lor pension prowdirt/ndviteri »id employers

We cant (pve you advice on prrvate er occupational pennons, but we can tell you v»hat your apliüns ere and where to aet adxe

Want a be^mner1* gude to pensons? . •: •.•■.•'

tfmntnq gf>e*d iciMn

( you are a pension pimder or ftnarKial adviser,

Employ can j ,


Crri Fmncsfuo Iranian ¿anea na affect

[November 2005)


Text (oo small? You can make It bigger

and Age-Related


But some of the key content looks like ads.

home warn Ihm «mter 1

Pension Credit

VWiter Fuel aw? Age Be*^ Payments - ffiey are w the ■•• r. (MtPiwnber 2005)

Fmd CTJ mare rtoil Pwiunr

Cut your Council Tatf

Fmd al more dwut CourtH Tr txnrtf

Direct gov

Figure 11-24 Don't let key content look like ads. It will likely be ignored.

Was this article helpful?

0 0

Post a comment