Dont let text roll

Think of slow readers. Think of the older people in your audience. Think of people who need to magnify text to read it. Rolling text generally achieves the exact opposite of your purpose. It frustrates people rather than satisfying their needs.

Even scrolling ticker tape is an outdated model, not appropriate for the web. Just because people are used to it in the world outside the web, doesn't make it the best way to present that data on the web. Why not just provide a database where people can get the stock price they want without having to watch for it to come by on the screen?

The text at the top left rolls.

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Options for bigger text, Spanish, and other languages are important SmS for a site with many older users, including immigrants.

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Figure 11-25 Rolling text is a distraction for everyone. It's an especially poor choice on a site that serves many older users and people who speak limited English. www.ssa.gov

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