Dont make people fill out forms they dont want

Starting people on forms they want on the home page is good. However, forcing people to fill out forms that they don't want - or before they are ready to give you the information - is likely to be counterproductive.

Think carefully about the benefits and perils of asking for information when people are not ready to give it to you. If you ask too early, or you ask for too much, or you ask for information that people have to struggle to get for you, you risk losing more than you might gain. Consider the trade-offs. If you are asking people to register so that you can market to them later, do you lose more than you gain by having people leave early? If people put in fake information just to get past your form, does that end up being a costly pain to you?

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