Dont make people think

People want to get to the right web page quickly and efficiently. If they have to stop and think about what to do at each step along the pathway, it's not efficient - nor is it quick. They would rather click one or two more times than have to think along the way.

Hmm. I could choose this one. Or this one. This is really frustrating Which is it under?

Hmm. I could choose this one. Or this one. This is really frustrating Which is it under?

The wording and the guideline come from Steve Krug's book, Don't Make Me Think! (Krug, 2005).

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