Dont make people wonder what or why

If your site visitors have to stop to figure out what you are showing or why you are showing it, the illustration has lost its value. An illustration must make its function and meaning immediately clear - even if that meaning is just "to set the mood." The picture in Figure 11-19 is from a museum's web site. I found it so distracting - and spent so much time and effort trying to figure out what it represents - that I gave up on the museum's information without delving further into the site.

Figure 11-19 An obscure picture may be so distracting that people miss the important content on your web page.

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