Dont make people wonder which link to click on

Site visitors want to think about their topic, their need - not about how you've put together your site. If people don't feel confident that you are helping them get to what they need, they might not feel confident that your information is credible or that you are a good firm to do business with.

The web site in Figure 3-13 might make people who come to it unsure about going further. Lots of other sites offer car loans and ways to invest money. Busy web users might just go elsewhere rather than try to figure out what's where on this site.

would you click on?

would you click on?

start? Loans? Rates? Online services?

Figure 3-13 Web users don't want to have to figure out where you've put the information they need. They want to feel comfortable and confident as they move through your site.

start? Loans? Rates? Online services?

Figure 3-13 Web users don't want to have to figure out where you've put the information they need. They want to feel comfortable and confident as they move through your site.

0 0

Post a comment