E

Editing own work, 330-335 Editor, working with, 338-339 Embedding links, 323-325 Emotions, 16-17 Empty alt text, 305 Environment, social and cultural, 18 Essential messages clarity of, 101-102, 185 cutting excess words and content, 98-100, 187 determining what is important to user, 94-97 layering information and, 114-118 length of paragraphs and, 107 marketing information and, 110-113 starting with key points, 102-106 using inverted pyramid style for, 102-106 use of lists and, 107 Eye-tracking, 102-103, 251

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