Get feedback online

In addition to traditional ways of sharing drafts (for example, emailing the draft or a link to the draft to people or distributing the draft to an internal group through your content management system), consider how the Internet can help you get feedback on your content. You can have contact us options, email to the webmaster, private feedback to the author, reviews, public comments that are really an open conversation among your readers, and so on. These may be moderated or not; threaded and searchable or not; expecting an answer back or not.

You probably think of these as post-publication feedback; and, indeed, some of these feedback mechanisms become available only after your web content has been posted. But think of how to use them or variations of them for pre-publication feedback as well.

Depending on how much you want to limit (or not) the audience for your drafts, you might set up

• a group blog or a Yahoo! or other group for sharing drafts among a given set of people

• a small Wiki for a group of people who edit each other's writing

• a site on which to pre-publish drafts and invite comments

- Many groups put out pre-prints of their articles for discussion before the articles appear in formal journals. And pre-prints have been joined by e-prints that include papers that never become formally published. Check out arxiv.org.

- The future of the web is likely to be even more interactive and conversational than it currently is. I see the web not only as a conversation between you and your site visitors (the theme of this book), but as a much larger conversation among many people. In the future, we may see much more public sharing of drafts both of web content and of material that will eventually appear in print, like book chapters.

Put your ego in the drawer - cheerfully

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