Getting There Pathway Pages

From home pages, let's continue on to thinking about the content for your pathway pages.

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Home

V.

Multipurpose

Information page: scan and get information

Destination

Our focus in this chapter

Information page: scan and get information

Information page: scan and get information

Destination

Our focus in this chapter

The key message of this chapter is that your busy site visitors are trying to get to "the good stuff" - to whatever they are looking for - as quickly as possible. They don't want to stop and read on the way. They are still navigating. They aren't "there" yet.

In this chapter, we explore these eight points:

• Most site visitors are on a hunt - a mission - and the pathway is just to get them there.

• People don't want to read a lot while hunting.

• A pathway page is like a table of contents.

• Sometimes, short descriptions help people.

• Marketing is likely to be ignored on a pathway page.

• The smoothness of the path is more important than the number of clicks (within reason).

• Many people choose the first option that looks plausible.

• Many site visitors are landing inside your site.

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