Give people only what they need

A good mantra for the web is less is more.

What do your site visitors want to know? Need to know?

• Do they really care about the entire history of your project? Probably not.

• Do they care about the detailed legal reference for your right to ask them for information? Probably not.

• Do they want to hear how much you welcome them before you show them what you have to offer at what price? Probably not.

That content may be important to you, but if it isn't important to your site visitors, drop it entirely, put it at the bottom of the page, or layer it with a link to another page.

How do you know what people need to know? How do you know what counts as an essential message?

One good way is to use the process in Checklist 6-1.

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