Helping people get a sense of what the site is all about

Many people coming to your site for the first time want to know:

• Whose site is this? (Did I get where I thought I was going?)

• Who are these people? (if I don't already know that)

• What is this site all about? (What do they have? What can I do here?)

But they want to grab that information quickly because they also want to know:

• How do I keep going on the question or task that brought me here?

Return visitors often just do a quick check to be sure they are on the right site and, perhaps, to see if there's anything new and exciting before they plunge further into the site.

Both too little and too much can keep people from understanding what the site offers.

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