If you are writing for an organization use we

When you are writing for an organization, use the plural pronouns: "we," "us," "our." Most web sites do this at least on the Contact Us page, as Lego does in Figure 8-10.

You should use "we," "us," and "our" throughout the site, not just on the Contact Us page. A major goal of most web sites is to have people get information for themselves without calling or using a live chat option. The more you do to make your site visitors feel that you are in the conversation with them on all your web pages, the more comfortable most people feel.

Figure 8-11 shows you how Bed Bath & Beyond puts small conversational notes on the pages with items it is selling. Figure 8-12 shows you how even a government agency (the U. S. Social Security Administration) can be friendly and conversational.

Doesn't the picture work ' s.yj well for the Lego site, the audience, and the topic?

Figure 8-10

Doesn't the picture work ' s.yj well for the Lego site, the audience, and the topic?

Figure 8-10

©"We" and "our" make these notes friendly and conversational.

www.bedbathandbeyond.com."/>
Figure 8-11 These short notes appear on product item pages at www.bedbathandbeyond.com.

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