Keep the sentence structure in lists parallel

People are very pattern-oriented. It's faster and easier to read a list when all the entries are in the same sentence structure.

Create a blog in 3 easy steps:

1. Create an account.

2. Name your blog.

3. Choose a template.

Create a blog in 3 easy steps:

1. Create an account.

2. You must name your blog.

3. Six templates to choose from.

Did you choose the one on the left? That's the one in parallel structure. But did you first assume it would be the one on the right? If you did, that's how quickly you had built a pattern from the little tables like this in this chapter.

The other two examples you've seen in this table format both had the "good" choice on the right. I tripped you up (at least momentarily) by breaking the pattern I had created. (Sorry to do that; I did it to make a point.)

When you are writing your web content, remember that patterns help people if you set the patterns clearly and follow them well. Parallelism is an excellent pattern to create and follow.

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