Leave in enough to be clear

As you write and revise web content, remember that you are conversing with real people. Those people bring all of their previous experience and knowledge - and also their lack of experience and knowledge - to understanding what you are writing.

It is possible to cut so many words that you leave out information that people need in order to understand your messages. Caroline Jarrett and Whitney Quesenbery learned this important lesson when usability testing The Open University's web site.

Here's the relevant piece of a web page that they were testing:

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