Make sure that the photos evoke the mood you want

For example, Queens University in Canada used to have a home page with a rotating set of pictures. Sometimes, it showed a picture of buildings, as in Figure 11-16. Sometimes, the picture was of students, as in Figure 11-17.

What is your reaction to these two versions of the web page?

I've used these two versions in many workshops. When I show the page with the picture of a building, workshop participants tell me the school is "cold" and "staid" and they would not want to go there. When I show the same page with the picture of students, workshop participants tell me the school is "warm" and "welcoming" and they would want to go there. Pictures evoke emotions and moods.

[INFORMATION FOR

Students 1 Protptctlvt . Current Faculty and Staff * Prospective Faculty a Current Faculty and Staff Researchers

Alumni, Parent! and Friend!

I INFORMATION ABOUT

Queen'! University Queen's Centre University Avenue Project Rae Review

Election j to the Botrd A Council

Queen's News Centre

Chemistry professor wins Killam Fellowship

Queen's News Centre

Chemistry professor wins Killam Fellowship

AxBecke amonq 7 outstanding researchers to receive 2003 award ...

Figure 11-16 A screen from 2005.

www. queensu.ca

| INFORMATION FOR

Students

* Prospective . Current faculty and Staff

* Prospective Faculty

* Current Faculty and Staff Researchers

Alumni, Parents and Friends

I INFORMATION ABOUT

Queen's University Queen's Centra University Avenue Project Rae Review

Queen's News Centre

Chemistry professor wins Killam Fellowship

A*el Becke Among 7 outstanding researchers to receive £003 award ...

Figure 11-17 Another screen from 2005.

That's not to say that pictures of buildings are always wrong. It's a matter of where the picture comes on the web site and who the audience is. For potential students, the building isn't meaningful. However, if you were creating a page for alumni and you knew that they were likely to have fond memories of a particular part of campus, a picture of the buildings on that part of campus might be very appropriate. It might evoke exactly the positive emotional response that you want.

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