Make sure the forms are high on the page

If you have forms on the home page, make sure they are easy to find -high enough on the home page to be seen immediately. The large pictures that many sites have on their web pages push critical tasks and critical information far down on the page. These large pictures hinder people from finding the critical information or critical field quickly and easily. See the FedEx example in Figure 3-12.

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Figure 3-11 Like most travel sites, SAS lets travelers describe their plans immediately. Users of any other travel site are likely to know what to do here even if they don't speak Swedish. www.sas.se

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