People come to web sites for the content that they think (or hope) is there. They want information that
• answers a question or helps them complete a task
• is easy to find and easy to understand
• is accurate, up to date, and credible
Information = content. In this book, I'm going to use both words -"information" and "content" - to talk about the words and pictures that you and your team put on your web site.
In a survey of business professionals, 95 percent said "that it is very or extremely important that the information they need to do their jobs be accessible, up-to-date, and easy to find on the web." www.enterpulse.com/ news-051502.html#
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