The continuum starts with purely representational pictures of the exact item. Because these pictures are so common in e-commerce sites, I'll start there and explore exact pictures in other types of web sites a few pages further on in the chapter.
If you work on an e-commerce web site, as you choose what to show in your online catalogue, think of illustrations as part of your conversation with customers. What questions do customers ask about the items? How can you best answer those questions? How can you take advantage of the web to show the answers?
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