Showing a process

Showing a process in pictures can be both eye-catching and informative. Consider the explanation in Figure 11-12, the Netflix page about "how it works."

✓""N The small pictures attract C'CJ attention a^d help explain the process flow.

Also notice how clear and ^¡s.sj simple the words are.

The pictures of mailboxes in Steps 2 and 4 would not work if Netflix operated outside the U. S.

NETFLIX

How It Works I Browse Selection I Start Your FREE

How It Works

Return a movie to get a new one from your list

Prepaid relurn envelop«

We rush you OVE from your hit

Free delivery

How It Works I Browse Selection I Start Your FREE

We rush you OVE from your hit

Free delivery

Also notice how clear and ^¡s.sj simple the words are.

The pictures of mailboxes in Steps 2 and 4 would not work if Netflix operated outside the U. S.

Return a movie to get a new one from your list

Prepaid relurn envelop«

Keep each DVD aï long as you w

No late loos

Figure 11-12 Pictures can help explain a process. They also enliven the page and attract attention. But make sure the pictures are meaningful to your audiences.

www.netflix.com

Keep each DVD aï long as you w

No late loos

Figure 11-12 Pictures can help explain a process. They also enliven the page and attract attention. But make sure the pictures are meaningful to your audiences.

www.netflix.com

As with all web content, keep your process pictures simple. Animate the process only if that adds useful information and won't annoy people. (See more about animation, including animating processes, later in this chapter.)

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