Sometimes its okay to talk about the organization by name

If policies or standards in your company or agency don't allow you to use "we," push to change the policies or standards. If you can't - or if, in fact, it makes sense to refer to the company or agency by name - you can still write clear, active sentences.

Sears could have changed some of the references in Figure 8-13 to "we," but they may have repeatedly used the name and not the pronoun to emphasize that they want you to join the Sears team.

©"We" would have worked on this web page instead of "Sears; but the writer may have wanted to emphasize which team you would be joining.

Figure 8-13 In some situations, naming the company rather than using "we" is appropriate.

Figure 8-13 In some situations, naming the company rather than using "we" is appropriate.

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