Think ahead Match links and page titles

Report titles are only one example of the way that a page title turns into a link.

As people move through web sites, the first question they ask on each new page is "Did I get where I thought I was going?" They expect the page title to match the link they clicked on. Matching links and page titles is the best way to reassure your site visitors that they are on a good pathway or have gotten to the information page they expected.

To be successful in matching links and page titles, plan them in both directions:

• As you write the page title, think of how the same words will work as the link on all the pages where the link will appear.

• As you write links, think of how the same words will work as the page title.

Compare Figures 12-5 and 12-6. Which site makes you feel more comfortable and confident?

fy* Clicking on "Checking and f J*J Savings" brings up a page titled "SACU Deposit Products."

SACU Deposit Products

Online and Convenient Services

Locations fi News and \ and Hours I Information

Online and Convenient Services

Locations fi News and \ and Hours I Information

■ Extra Valu« ,

. Extra Valu*

Checking

Checking Plus

SACU Deposit Products

( Ho m ell Checking | Loans [¡and Savings 1

1 Insured Savings ^■ffiTg^^Jj^Ä Online and ' j 1 Locations 1| Mews and |and Investments ^^EEHCSl^M Convenient Services | |and Hours H Information

Investments |

j Insurance

More Member benefits | Tax Services

Financial Solutions

More Member Benefits

Take Action Today! Dem.il Benefits Plus [list» a nee Services Investment Services Tax Services

Clicking on "Investments ^ j and Insurance" brings up a page titled "More Member Benefits."

Clicking on "Investments ^ j and Insurance" brings up a page titled "More Member Benefits."

Financial Solutions

More Member Benefits

Take Action Today! Dem.il Benefits Plus [list» a nee Services Investment Services Tax Services

Figure 12-5 When links lead to pages with titles that do not match the links, people may be confused. They may back out thinking they got to the wrong page. www.sacu.com

3. Think ahead. Match links and page titles

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3. Think ahead. Match links and page titles

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Figure 12-6 When links and page titles match, people feel confident they got to the page they expected.

www.cariboucoffee.com

Figure 12-6 When links and page titles match, people feel confident they got to the page they expected.

www.cariboucoffee.com

This can get a bit tricky because you also have to think about consistency for both the link and the page title.

• What other links will go with it?

• What style are you using for all those links?

• What other pages make a consistent set with this one?

• What style are you using for all those pages?

The web is in fact just that - a web - with ever-growing threads and tangles, so you may never know all the places where your page title will end up as a link. But you can strive for consistency and understanding of how your web page is linked at least in your own web site - and the larger web site it is part of if you are in a large organization.

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