Much of the web is about completing tasks: arranging a loan, returning a package, booking travel, and so on. Tasks require instructions. Instructions imply sequence. Sequence = numbered steps in a list.
Create a blog in 3 easy steps: 1. create an account; 2. name your blog; 3. choose a template.
Create a blog in 3 easy steps:
1. Create an account.
2. Name your blog.
Just as with the bulleted list at the beginning of this chapter, did you find yourself turning the paragraph version of these three steps into a visual, vertical list? Or did you skip the paragraph version entirely and look only at the list?
Figure 9-13 is the original of the "create a blog" page. Note how the writer uses bold, colored text, and big colored numbers to make the instructions stand out.
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