Use site visitors words in your headings

Clear headings improve (and do not compromise) the legality of legal information. You can have questions or statements as headings in legal information; they are just as legal as noun-based headings.

Compare the headings in Figure Interlude 2-1 from the International Herald Tribune and Figure Interlude 2-2 from Gap. Which set is more inviting? Which better matches what you would want to know about a company's privacy policies?

Privacy & Cookies Log Files Cookies Newsletters Surveys & Contests

Figure Interlude 2-1 These headings don't connect to the questions that most people have about a company's privacy policies.

©Headings like "Log Files" are probably meaningless to most site visitors.

What kind of information does collect?

How does use my information?

Does share my information with third parties?

How do I access my information? How do I change or delete my information?

How do I exercise my choices aPout receiving__

promotional communications?

How does protect kids' privacy?

What are cookies? How does use cookies on its site?

These are likely to be the ' ^J questions site visitors have about your privacy policies.

, Many people won't A) understand "third parties." The heading might just stop after "information."

Some of these could be said more simply. "How do I exercise . . ." might be better as "How can I choose what type of emails you send me?"

Question headings are acceptable in legal information.

How do I know my order information is secure? What aPout links to other wePsites and services?

Figure Interlude 2-2 These headings do a much better job of getting site visitors to the information they are looking for.

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