Videos at the beginning are roadblocks for some people

It's not just the annoyance factor. If you make having Flash (or any specific technology) a requirement for entrance to your site, you are keeping some people from getting to your content. Not everyone has Flash or wants it or has time to download it at the moment when they are trying to get information from your site.

The site that shows the screen in Figure 11-29 is shutting out many potential users.

If people can get what they need at another site, they're likely to just jump to your competition. If they need the information from you, they'll have to call or write - an expensive proposition for your company and possibly an extremely frustrating experience for your customer.

The splash page builds adding each picture with

(from "WELCOME TO,"

its caption.

All clicks lead here - the actual home page.

Too much text and no links to all the promises of the splash page.

Figure 11-28 Welcome people by giving them what they need, not by making them wait through an animated welcome message. Don't tease people with promises of links to specific content and then take them all to the same home page. www.freehearingtest.com

The splash page builds adding each picture with

(from "WELCOME TO,"

its caption.

Eventually, it settles into this. ^ j But this is a false home page.

You can click on any picture, ^ J but you can't get directly to the topic of the picture -all links go to the same page.

All clicks lead here - the actual home page.

Too much text and no links to all the promises of the splash page.

Figure 11-28 Welcome people by giving them what they need, not by making them wait through an animated welcome message. Don't tease people with promises of links to specific content and then take them all to the same home page. www.freehearingtest.com

Forget it! I don't have time to do that now. Your site isn't that critical to me. I'll go somewhere else to get what I need.

Forget it! I don't have time to do that now. Your site isn't that critical to me. I'll go somewhere else to get what I need.

Replacement content here. You need the latest Flash Ptayer to view this site.

Downlaad Flash Player

This is the entire home page ' ji \ that anyone without the latest Flash Player can see.

Figure 11-29 It is not wise marketing to lock your front door against many of your customers.

www.nationalmuseum.sg

A story inside a story: I always start my workshops by having people share a recent web experience with the person sitting next to them. It's an icebreaker; it gets people talking and thinking of web users; it lets us talk after the exercise about how goal- and task-oriented people are when they go to web sites. A few people share their stories with the whole group. In one workshop, a participant told this story: She had a question about her telephone service and went to the company's web site to get an answer to her question. But she could not get into the site. The first web page insisted she watch a video; her old computer couldn't show the video; she couldn't find a way around the video. But she really wanted the information. So she spent an enormous amount of time finding a phone number (with a paper phone book), calling, being passed from person to person, and became so frustrated that she decided to change her service provider. Don't put roadblocks in your site visitors' way.

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