We all read the simple short common words faster

Even highly educated, sophisticated readers do best with plain English writing. They are often the busiest and most impatient of your site visitors, so words that they recognize most quickly work best. And we all recognize and read the most common words more quickly than less common ones. Here's a very short list of just a few words to change. You can create your own much longer list.

Instead of this

try this

obtain

get

prior to

before

purchase

buy

request

ask for

subsequent

next

terminate

end

utilize

use

Was this article helpful?

0 0

Post a comment