Weigh the tradeoffs for animation carefully

Animation is so distracting that many people cannot concentrate on anything else on a page where something is animated, even if the animation doesn't intrude into the main content area. So you must ask: Is the blinking ad or other animation so important that it trumps the task the web user came to do? If you don't let people accomplish the tasks they came to the site to do, you risk losing them as future site visitors. Don't use animation to be cute. Don't use animation just to liven up the site. Remember that you market best by satisfying the need your site visitors came for, not by distracting them away from their tasks.

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