What can we learn from this case study

Here are a few take-aways that you might find relevant:

• Most people will not read a paragraph of text on a pathway page. They want the page to tell them what to do without having to read.

• Using the letters of the alphabet may work well as the entry to a very long list of topics (like an index), but it does not work well for other uses. (People may not connect the letters to anything other than topics.)

• You are in a conversation with your site visitors. Think of the message that the page must send to keep people on a good pathway.

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