When the picture is a book or magazine cover or printed brochure think about whether the link between print and web is necessary

For online booksellers, a picture of the book cover next to information about buying the book online makes sense. For journals where the

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J poorly designed. Revising it would help people whether they are doing the task online or off-line.

Showing a paper document may help people do tasks online.

This paper document is

2. Is your registration privilege now revoked or suspended in any state? OYes ONo

Figure 11-6 Considering questions and issues people may have in doing tasks might lead you to include publisher wants to increase subscriptions to the print version, a picture of the cover of each issue makes sense (Figure 11-7).

But as you move from paper documents to web information, ask yourself: How critical is it to maintain the connection to a print document? As I've suggested throughout this book, your web information need not look like the paper report or paper brochure. So, perhaps it is time to ask yourself and your colleagues whether you should continue to have a picture of a paper version with your web information.

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