Work with colleagues to establish the personality to use for bullets

As I mentioned in Chapter 3 when talking about how the home page See the sidebar in Chapter 3

reflects a site's personality, if you are the sole owner of the site (your titled Who decides on the site's blog, your site as a consultant), it's your decision. If you are part of an personality?

organization, however, it's not your decision alone. The site (including the way you use bullets) has to send a consistent message about its personality. The bullets do not have to be identical throughout the site, but they should be equally relevant, innovative, and in the same overall design scheme.

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