I hope that you will learn from Letting Go of the Words and that it will answer most of your questions. I would also like to continue the conversation that I'm starting in this book. Join us on the web site at www.redish.net/writingfortheweb to ask a question, voice an opinion, get information about usability testing and other topics, and share your examples.
SUMMARIZING CHAPTER 1
Here are key messages from Chapter 1:
• People come to web sites to satisfy goals, to do tasks, to get answers to questions.
• They come for information, for the content.
• They don't read much, especially before they get to the page that has the information they want.
• Even on information pages, they skim and scan before they start to read.
• They want to read only enough to meet their needs.
• Think of the web as a conversation started by a busy web user.
• Answer people's questions - throughout your web content, not only in sections called frequently asked questions.
• Write so that busy people can grab the information they need and go on to whatever they need to do next.
• Start with a usability test. Test early; test often; test on a small-scale, iteratively.
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