The MWR

Really get a feel for the site and its content. Back already Great So what was the MWR That's simple. The MWR is for the visitor to click through to the order page and buy Site Build It . Once the MWR is established, the goal of each component is to pull the reader to the next component. from Opening Headline to Opening Paragraph to Subheadings to Body Copy to MWR. As you can see, all the copy was written with the MWR in mind. It reflects the needs of the auction...

Setting Your MWR Before You Start Selling

Nothing happens by accident in the world of computers, the Net, and customer response. There is always a reason for what happens, good or bad, and that reason is you. --Ken Evoy's e-commerce reality The transition from PREselling content (i.e., high-value information that your target visitor is searching for) to selling copy (i.e. closing the deal and getting the order) is easier once you can clearly answer this question. What do you most want your visitor to do when she is at your Web site...

Join the Who Succeed

Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all. -- Dwight D. Eisenhower The key to success on the Net for the small business owner is to master an in-demand niche. With a niche-focused business, your competition will be lower and it will be easier for targeted, interested visitors to find your Web site. And visitors equals traffic the lifeblood of any business. In the offline world, traffic is relatively easy to achieve - it's all about location,...

Write for Your Ideal Customer

If I could be you and you could be me for just one hour we could find a way to get inside each other's mind --Lyric from Walk A Mile In My Shoes, Joe South, 1970's Hit Got your MWR firmly planted in your brain Fantastic Have you also made notes from your assignment about those six key components -- MWR, Opening Headline, Opening Paragraph, Sub-headings, links to the MWR, and Body Copy What do you mean by The dog ate it If you have not yet done so, review the example site now (http...

Build Relationships

Big shots are only little shots who kept shooting. --Christopher Morley A visitor may visit your site only once. That's one shot. one shot at earning income. But if she subscribes to your e-zine (i.e., e-mailed newsletter) that's many shots. Provide good content, keep PREselling, and you'll succeed at building long-lasting visitor-to-customer relationships. This is especially important if you're a local service seller. The difference between unprecedented success and failure may very well rest...

Get your MWR Most Wanted Response

For example, let's say your MWR is to get the reader to place an order. Everything you write on your Web site must pull your reader to your order form. Smoothly. Carefully. Be constantly aware of that twitching mouse-finger. How do you become an e-persuader By becoming your customer. Let your passion and excitement about your product or service fuel your creative energy as you write your content. Remember to use a minimum of hype-laden adjectives and adverbs. Stick with solid benefit-laden...

The Netwriting Masters Course written by Ken Evoy President of Site Sellcom is

An intensive course on writing high value content that builds targeted traffic, PREsells effectively, makes the sale, and builds a successful online business. SiteSell.com, is a leader in Net marketing products that work. Their flagship product, Site Build It , is considered a quantum leap product that puts the power of the Net into the average, non-tech-savvy small business person who may not know tech but knows his her business http buildit.sitesell.com . Just starting your own small business...