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Imagine these sites without any graphics or logos. Could they persuade? Now try blotting out the content instead. Could they persuade? Obviously, content is the critical ingredient.

Anyone, regardless of who they are, where they live, what they do, can be empowered to use the Internet to leverage their income-building potential -- whether it is to build an e-business, grow an existing offline business, or create a secondary income stream. You just need the right words, the right process and the right tools, at an affordable price, to succeed.

So far, we introduced "PREselling." Now, let's shift gears to sales copy. writing to sell.

The key to successful sales copy is more than stringing a few "power words" together, like this...

"Now, for a limited time only If you act before you take another breathe blah, blah."

Sorry, there's no magic formula that will bring you amazing results. There's something better, though. And here's the flip side of hype, which we also see so frequently...

"The Techno-Bauble is the result of 2 years of intensive research into dynamoptic research into the paradigm shift of the..."

Yawn, yawn, yawn. Click. You lost them.

Doesn't anyone know how to persuade the way we do it in real life? We persuade our spouses, friends, customers on a daily basis.

Simple, straightforward communication... with no hype.

Your words have to attract, appeal and guide your reader-cum-customer smoothly and carefully to your source of income generation (i.e., how you make money). Nothing more...nothing less than that.

You can't come "close" or "just about make it." "Close," as you know, only counts in grenades, horseshoes, and dancing. You have to make the sale or contract. Yes, even if you're selling grenades, horseshoes, or dancing lessons.

In the upcoming Chapters, you will learn how to make your Web site's content become your #1 salesperson... the smiling virtual body behind the counter or stationed in the aisle.

There is no secret to writing good content that PREsells persuasively and creates an "open-to-buy/hire" attitude in your visitors. If you...

• really know your product or service (or the one you represent)

• understand the difference between PREselling and selling

• feel passionate about your business

• and are motivated to succeed

... you can write great theme-based content that will lead a PREsold visitor to a sale or contract. No "literary genius" is required.

The Netwriting Masters Course will help you fine-tune your natural-born persuasiveness online, by mixing in some standard offline copywriting techniques and some new e-techniques. You don't need special creative writing classes.

Elad Shippony is an inspiring example. He too started with The Netwriting Masters Course. Now he has a successful online business and he is able to pursue a life-long dream. Let Elad tell you his exciting story in his own words.

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