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Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all. -- Dwight D. Eisenhower

The key to success on the Net for the small business owner is to master an in-demand niche. With a niche-focused business, your competition will be lower and it will be easier for targeted, interested visitors to find your Web site.

And "visitors" equals "traffic"... the lifeblood of any business.

In the offline world, traffic is relatively easy to achieve - it's all about "location, location, location." For example, an attractive, nicely merchandised store in a mall or on a busy shopping street usually means instant traffic -- and sales, of course!

However, in the online world, no one just happens to walk past, see your product or service and enter. Surfers on the Net are not looking for you or your business. People search for information, for solutions. After all, if they knew you existed, they would not be searching. They would already be customers.

Online, you must generate your own traffic to be successful. Your primary task -well before you make your first sale or contract to a customer (often well before that person is even aware that s/he is shopping!) -- is to provide the information (i.e., high value content) that people are searching for, in a way that the Search Engines like.

A higher search ranking at the engines makes your site easier to find. Your quality content (your words!) builds credibility in the minds of your visitors and converts them into warm PREsold customers. From there, you can easily get that click through to your monetization model (i.e., how you generate income). That could be your order page for your product, or your merchant's site that you represent as an affiliate, or your contact form for hiring details, or Google's Adsense program, etc.

This is what an effective Theme-Based Content Site is all about!

Take-home lesson?

Make the critical offline-to-online mind shift and you will join the 2% of small business owners who succeed on the Net. Focus on...

"Information, information, information."

By building a Theme-Based Content Site, you will be growing your clientele (i.e., targeted traffic) from the ground up. Owning your traffic is essential to your longevity on the Net because.

If you don't own your traffic, you don't own your business.

An effective Theme-Based Content Site will be searched-and-found by prospective customers -- a number that will increase steadily as your site gains in reputation and relevance at the Search Engines. Simply put, you will be building a site that works for you, not the other way around!

So how do you build a site that works? It all boils down to this do-able process.

1) Develop a valuable product or service -- your own creation or someone else's!

2) Develop your own site in the niche that you know and love.

3) Fill that site with high-value content.

4) Use that content to attract your own niche-targeted traffic.

5) Build trust and credibility with your visitors.

6) Use content to PREsell your targeted visitors. And...

7) Convert that PREsold, warm, willing-to-buy traffic into sales or contracts.

8) Diversify your revenue plan to include other monetization options (ex., Google's AdSense, affiliate income, services, etc), all related to your site's theme-based content. This diversification will help you grow a stable business that you own, one with true equity.

The process is simple, straightforward and easy once you shift your thinking to. "Information first... income generation, second."

There are simply no other variables to blindside your goal. If you "do" each step of the process correctly, your Net venture will prosper. No, it must prosper. But, here's the catch...

You have to succeed at all steps. And the good news is that anyone can succeed if they combine motivation, the right process and tools (Site Build It! has everything you need) and a little hard work.

So why then do 98% of online businesses fail? Sadly, their owners started with and continued to follow the wrong process...

1) Create a product/service.

2) Create site to sell a product/service.

3) Add payment and fulfillment solutions.

4) Die due to lack of traffic.

Most small businesses fail because they skip several important steps. They prepare to sell and collect money, before they have provided what their visitors are searching for -information. How disappointing! This type of result is completely avoidable.

Take a minute and do a quick comparison of the "success" process and the "failure" process.

As you can see, the first step about product development is similar. After all, a poor product will not sell on the Net (or at least not for very long). And some products are just not cut out for the Web. Even a great content Web site will not change these two stark realities.

However, there is one big difference to note... successful online small business owners realize that product/service development is really an extension (or "the logical next step") to developing a Theme-Based Content Site.

The other steps, as you can see, are radically different. as are the results.

The right tools are just as important as the right process. Site Build It! (SBI!) provides both in an innovative, completely integrated system! It has all the necessary site-building-and marketing tools (all in one) and a clearly written Action Guide, along with guru-in-your-ear online help, that outlines the process in step-by-step detail.

No matter what type of online business you have (or are developing), Site Build It! will lead you down the road to success not failure. Learn how SBI! can help you grow your particular business, by finding your specific business type at...

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